The Vision Behind the Myth

A Note from Our Founder, Braden

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"I have always believed that the most dangerous thing an athlete can be is just like everyone else.

When I looked back at the 1930s, I found the story of the 'Dodo'. Back then, it wasn't just a lucky shot. It was a badge of honor. It stood for a level of perfection that was rare and respected. Over time, I felt like sports lost that soul. Everything became 'good enough' instead of 'the best.'

I started Dodo-in-one to bring that spirit back.

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To me, the Dodo isn't a bird from the past. It is the version of you that shows up when you work your hardest. It’s that moment when your training and your heart finally click together. It takes a lot of effort to reach that level, but that’s exactly what makes it special.

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We don't make clothes for the crowd. We make them for the person who wants to be unique. I believe that being different is exactly what sets you apart from the rest.

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My goal is to give you the gear you need for that journey. Stop trying to fit in. Start chasing your own legendary moments. Your best isn't gone—it’s just waiting for you to earn it."

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— Braden